Data Collection

Quantitative:

• Standardized Online Surveys (CAWI Online)
• Face-to-Face Interviews (CAPI, PAPI)
• Telephone Surveys (CATI)
• Telephone Surveys (CATI)
• Home Use Test(HUT)
• Central Location Tests (CLT)

Qualitative:

• In-depth Interviews (IDI)
• Laddering Interviews
• Group Discussions (Focus Group)
• Creativity Workshops
• (Online) Diaries
• Ethnological Observations
• Mystery Shopping
• Observations