Data Analysis

Quantitative:

• Correlation Analysis and Regression Analysis
• Factor Analysis and Correspondence Analysis
• Cluster Analysis
• Conjoint Measurement
• Max(imum) Diff(erence) Scaling
• Price Sensitivity Measurement/ Gabor Granger Pricing
• Penalty Reward Contrast Analyse
• Importance Performance Analyse

Qualitative:

• Qualitative Content Analysis
• Grounded Theory
• Repertory Grid Technique
• Critical Incident Technique
• Critical Incident Technique
• Means-End Chain Analysis