The decision if products are bought or services used, is ultimately made there where consumers come in touch with them. The different sales channels you use are decisive here. Our sales research supports you in designing your sale optimally.
Within the framework of our mystery research projects we slip into the role of the customer and investigate what’s really experienced at the point of sale. Using after-sales calls we analyze where the crucial factors of the purchase decision process lie which determine if something is purchased or not.
We help you finding answers to questions such as:
- Where do the essential success factors for sales lie?
- Are the requested quality standards guaranteed in all sales channels?
- Is the POS designed in the way that enables maximum success?