Pricing research

Finding the right price is one of the most difficult marketing tasks. Pricing not only has to respect the actual costs but especially customers` willingness to pay. Setting the price too high entails risks of ending up with unsold products. On the other hand, a too low price might endanger profits. konkret’s pricing research makes consumer’s price acceptance transparent. Using research methods such as Price-Sensitivity Measurement (van Westendoorp), Gabor-Granger analysis or Choice Based Conjoint Measurement (CBC) we support you to find answers to questions like:

• Which price enables maximum sales?
• What is the span of acceptable prices?
• What changes in sales can be expected with different prices (price elasticity)?