Communication Research

Advertising is only successful when it strengthens brands and builds relationships with the target audience. At the same time, the actual impact of campaigns is often difficult to assess.

Our communication research provides clarity.

Before launch, we evaluate and optimize your advertising materials through Pre Tests. We use methods such as copy tests, online surveys with image ratings, and technical procedures including online tachistoscope testing and eye tracking.

After launch, tracking surveys measure reach, effectiveness, and the impact of individual measures on brand image and purchase intention.

We answer key questions:

• Do your advertising materials generate sufficient attention?
• Which target groups are you reaching?
• What messages are being communicated?
• How does your communication influence brand image and purchase intention?

This gives you a reliable basis for managing and optimizing your communication strategy.