konkret Marktforschung is founded through the merger of the company IMM – Innovative Markt- und Meinungsforschung Bremen and IMF – Institut für Marktanalyse und Feldorganisation. Initially, the main focus was on recruiting and conducting interviews for other institutes. For the first time in Bremen studio tests could be conducted in konkret’s facilities. Additionally, the foundations for the nationwide interviewer pool were laid in this year. The main focus is in the area of pharmaceutical market research.