Quantitative Methods
Face-to-face Interviews
The direct interview between two people still is one of the most important interview methods – no matter if in the test studio, at work, at the point of sale, or in the homes of the interviewees.
The presentation of test stimuli or scales is enabled by the direct contact to the test person.
The face-to-face interviews konkret offers can be done paper-and-pencil as well as computer-aided (online or offline – please also see onquest).
Telefonische Befragungen
We own a telephone studio with 15 individual workstations that are acoustically separated from each other. We work with specially trained telephone interviewers.
We mainly do computer-aided telephone interviews (online or offline – onquest) but we also use paper and pencil with our telephone interviews.
Online Surveys
Computer-aided interviews have long been an established instrument and have become indispensable to market research. Internet technologies have expanded the possibilities considerably. konkret has recognized these opportunities early on and has developed onquest, a versatile instrument for internet-based market research. We do not only satisfy the growing need for online surveys but also use onquest technology in all areas of traditional market research. Thus, we achieve a high degree of flexibility, efficiency and reliability.
onquest is a web-based tool. A server manages the complete onquest study. The interviewers access the questionnaire via a browser. But onquest can also be used with an offline module when no internet connection is available. The survey data are then collected locally in database on a PC or notebook first and are later transferred to the analysing server.
Because we developed onquest ourselves, we are also able to realize exceptional test ideas. After completion of a study, we evaluate the results in tried and tested konkret quality. Or we make the data records available to you to evaluate them yourself. No matter if you prefer ASCII files, SPSS files, SQL databases or Column Binaries – we adjust flexibly to your needs.
Written Surveys
No matter if we print the questionnaire and send it to your test persons, if you enclose the questionnaire with your products, or if the questionnaire is enclosed with newspapers and/or magazines – anything is possible.
konkret develops a standardized questionnaire for you which is easy to read, coherent and easy to understand and complete for each customer. Here it is crucial to use a simple design and easy questions.