konPRICE
konPRICE - Standard Price Test
Besides other factors, the acceptance of the price is an important
aspect on launching a new product. To determine the price acceptance,
the disposition to buy is asked for. First, the disposition to buy is
determined independent of the price. After that, the defined price is
introduced and the disposition to buy is determined again. The
influence of the price can then be concluded from changes in the
disposition to buy.
konPRICE - Price Sensitivity Measurement
The definition of the price can be difficult in
launching a new or updated product. The PSM (Price Sensitivity
Measurement) helps with this by determining the range of price
acceptance as well as the ideal price for a product.
Only when the price-performance ratio is right, sales will be right…
Your contact person at konkret: André Scharf