Pricing research

Setting the right price is one of the most challenging tasks in marketing. A price must cover costs while also reflecting the willingness to pay of the target audience.

If the price is too high, demand declines. If it is too low, profit potential remains untapped. Professional pricing research provides clarity and reduces uncertainty in this decision.

We analyze your customers’ willingness to pay using established methods such as Price Sensitivity Measurement according to van Westendorp, the Gabor Granger method, and Choice Based Conjoint Measurement.

We help answer key questions such as:

• Which price maximizes sales volume?
• Within which price range is your offer accepted?
• How does demand respond to price changes?

This provides a reliable foundation for economically sound pricing decisions.