Background
A broad field
Flexible and reliable data collection is the basis of every market research study. The quality of the field work decides the significance of the collected data. Quality assurance at konkret starts with the selection, training and support of our interviewers because their knowledge and reliability are our capital.
konkret‘s roots are in the field. With a number of 3,500 active interviewers we probably offer you the biggest field in Germany. No matter if in large or small cities, in towns or villages, our interviewers work all over the country. Beyond that, we realise your study world-wide with the help of a tight-knit network of national and international co-operation partners.
Our long-term experience plays another part in handling the field work promptly, competently and conscientuously.
There is a responsible project manager for each study who leads the study from A to Z. His/her tasks include interview distribution, interviewer briefing and support, quota control, supervision of responses, and editing of the questionnaires as well as anything that is related to the smooth run of the study in the field.
Our field interviewers are specially trained as well, either in writing, over the telephone or in person. Only well trained interviewers fulfill our high demands for quality.